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Catalyst Natural Gas

Atlanta Web Design - Design Logic Creative Case Study: Catalyst Natural Gas

Redesigned website drives customer conversions and reduces support calls

Client Profile
A natural gas marketer serving residential and commercial customers in Georgia.

Situation
Through innovative products, the company needed to leverage it's strong technology platform and dedicated customer care via the company's consumer-based web site, Catalyst Natural Gas empowers customers to make better choices about their natural gas services.

Solution
A clean website, consistent with branding guidelines that allowed customers to make decisions easlily about their service, as well as the rate of competitors. The customer care area of the website sought to decrease the strain on call center support and reduce related exepnses. Traffice increased dramatically with a well designed search engine optimization strategy

Results
The company increased traffic to the web site with a combination of easy-to-understand design and navigation. Online enrollments and readily available customer centric information decreased the cost of support personnel and call center capacities. The website leveraged technology platforms dedicated to customer account management, thus further reducing call center dependencies.

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About Design Logic Creative

Design Logic Creative is an Atlanta based company offering Web Design, Web Development, Search Engine Optimization, Interactive Advertising, Interactive Marketing Strategy, and full service graphic design. To find out how we can design and build a website for you, call 678.517.1975, or contact us.